What is an advertising manager job?
An advertising manager is a professional who is responsible for creating and implementing advertising strategies and campaigns on behalf of a company or client. The advertising manager is the person who oversees the entire process of creating and launching an advertising campaign, from developing the concept to final execution. They work with a team of creative professionals such as copywriters, graphic designers, and marketing specialists to ensure that the advertising campaign meets the requirements of the client or company.
What usually do in this position?
An advertising manager is responsible for managing the planning, execution, and tracking of advertising campaigns. They work closely with clients or internal teams to understand their advertising needs and develop a strategy to reach their target audience. Once the strategy is in place, the advertising manager works with the creative team to develop the campaign, which can include everything from TV commercials to social media posts. The advertising manager also tracks the success of the campaign and makes adjustments as needed to ensure that it meets the goals of the client or company.
Top 5 skills for the position
- Strategic thinking: The ability to develop a comprehensive advertising strategy that meets the needs of the client or company.
- Creativity: The ability to come up with unique and compelling advertising concepts that resonate with the target audience.
- Communication: The ability to communicate effectively with clients, creative teams, and other stakeholders involved in the advertising campaign.
- Project management: The ability to manage multiple projects simultaneously and ensure that they are completed on time and within budget.
- Analytical skills: The ability to analyze data and metrics to determine the success of an advertising campaign and make adjustments as needed.
How to become this type of specialist
To become an advertising manager, you typically need a bachelor's degree in marketing, advertising, or a related field. Many advertising managers start their careers in entry-level positions, such as marketing coordinator or copywriter, and work their way up through the ranks. It's also important to gain experience working with a variety of advertising channels, such as social media, print, and TV. Continuing education and professional certifications can also help you advance your career as an advertising manager.
Average salary
According to the Bureau of Labor Statistics, the median annual salary for advertising and promotions managers was $133,460 as of May 2020. However, salaries can vary widely depending on factors such as location, experience, and industry.
Roles and types
There are several different types of advertising managers, including account executives, creative directors, media directors, and brand managers. Each of these roles has different responsibilities and requires different skills and experience. Account executives, for example, work closely with clients to develop advertising strategies and manage the day-to-day operations of an advertising campaign. Creative directors, on the other hand, oversee the creative team and ensure that the advertising campaign meets the client's expectations.
Locations with the most popular jobs in the USA
According to data from Glassdoor, the top cities for advertising manager jobs in the United States are New York, NY, Los Angeles, CA, Chicago, IL, San Francisco, CA, and Atlanta, GA. These cities offer a range of opportunities in industries such as advertising, marketing, and media.
What are the typical tools
Advertising managers use a variety of tools to manage and execute advertising campaigns. Some of the most common tools include project management software, design software, analytics tools, and social media management tools. Advertising managers also use industry-specific tools such as ad servers and demand-side platforms to manage and optimize digital advertising campaigns.
In conclusion
Advertising manager jobs are challenging and rewarding positions that require a combination of creative and analytical skills. To succeed in this field, it's important to have a solid understanding of advertising strategy, project management, and digital marketing. With the right education and experience, you can build a successful career as an advertising manager and help companies and clients achieve their advertising goals.